"Patrice really 'gets' it—she quickly
internalizes the subject matter, audience, and benefits and turns
that into compelling copy. Plus, she's great to work with!"
— Michael Schatzki, Negotiation Dynamics |
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Website Review & Writing
With a polished website, you shine as an expert, attract new clients,
and build your business
Your website is your most powerful marketing and sales tools.
It's like having a marketing and sales team working around the clock
for you!
Your polished website:
- Supports your business goals
- Is personal and professional
- Resonates with your key benefits
- Shines with your credibility and expertise
- Attracts visitors, builds your list, and converts visitors to
prospects
| Options |
Package #1
Website review + Custom action list
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Package #2
Fresh start: New website copy
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Perfect for you
if …
|
You want a nuts-and-bolts action list to improve
your website. You don’t want a website makeover. |
You don’t have a website or your current
site is completely (and embarrassingly) out of date. |
You’ll
get …
|
In just 3 easy
steps, you’ll get on the path to take your website (and
your business) to the next level:
1. In-depth consultation
2. Custom action list
3. Wrap-up discussion |
Make your website deliver with professional
copy that shines with your personality, presents you as an expert,
attracts clients, and clearly presents your services and products. |
| Get the details |
|
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PACKAGE #1
Website review + Custom action list
Description and goal:
In just 3 easy steps, you’ll get on the path to take your
website (and your business) to the next level.
Step 1. We’ll start with a 1½-hour phone consultation
to:
- Answer any immediate questions you may have.
- Clarify the objectives for your website (how it supports your
business goals).
- Discuss your audience, the key value you deliver, and results
your clients receive.
- Identify ways to enhance your site design and key messaging.
- Discuss ideas to build traffic and build your list.
- Ensure your site’s navigation is clear and easy to use.
Step 2. You get a customized action list with:
- Key points—A summary of key discussion points,
with specific action items to improve or enhance the design, functionality,
usability, and navigation.
- Benefit messaging—Your site’s top benefit
message, at least 3 tagline versions, new headline for your home
page, and at least 3 calls to action.
- Traffic-building and list-building ideas—A list
of ideas we discussed, plus additional ideas appropriate for your
business. Also, written meta-title, meta-description, and meta-keywords
to add for search-engine optimization.
- Roadmap for your website developer—Clear, step-by-step
notes for your website developer to implement the specific actions
we discuss. No guesswork!
Step 3. We’ll wrap up with a ½-hour discussion:
We’ll review the action list and address any questions. Your
website developer is welcome to participate in this call.
Bonus #1:
Recording of our phone conversation—Replay our conversation
as often as you like on your computer or MP3 player. Stay inspired
to transform your website into a powerful marketing and sales tool
that supports your path to success.
Bonus #2:
Search-Engine Optimization Basics: Your Down-to-Earth Guide
and Checklist by Patrice Rhoades-Baum—This nuts-and-bolts
guide will eliminate the mystery of search-engine optimization (SEO).
Includes dozens of easy-to-implement actions to adjust your website
content. This is a “must-do” checklist for every entrepreneur,
service professional, and small-business owner. $49 value.
Price: $895, payable by credit card during the
first phone consultation.
 I’m
ready to improve my website!
Click
here to set an appointment with Patrice.
________________________________
PACKAGE
#2
Fresh Start: New Website Copy
Description and goal:
Make your website deliver with new website copy that shines
with your personality, resonates with your credibility and expertise,
clearly presents your services and products, attracts visitors,
and helps to build your list.
Step 1. Hold an in-depth launch discussion—During
this discussion, we’ll strategize how your website will support
your business goals, clarify your audience, discuss the value you
deliver and key benefit your clients receive, brainstorm creative
and effective ways to use audio and video, and more.
Step 2. Crystallize your key message—Your
key benefit message will shine in your new tagline and resonate
throughout your copy.
Step 3. Write your website copy—We’ll
write professional website copy that meets the mark, including calls
to action, supporting autoresponder emails, copy for opt-in box,
and navigation names. Includes 2 reviews to finalize the copy, plus
clear instructions for your website developer.
Step 4: Hand off to your designer—We’ll
ensure a smooth handoff of copy and instructions to your website
designer or developer to update your website. Need a new design?
We’ll give you a referral list of trusted and talented designers
and provide guidance and feedback throughout the design process.
Bonus #1: FREE review of your updated
website—We’ll conduct a high-level review of
your website after your site goes live to check links, ensure the
opt-in box and contact form work, and provide specific corrections
to your designer/developer.
Bonus #2: Search-Engine Optimization
Basics: Your Down-to-Earth Guide and Checklist—This
nuts-and-bolts guide written by Patrice Rhoades-Baum will eliminate
the mystery of search-engine optimization (SEO). Includes dozens
of easy-to-implement actions to adjust your website content. This
is a “must-do” checklist for every entrepreneur, service
professional, and small-business owner. $49 value.
Price: Website prices vary by number of pages and
other needs. Please request a custom proposal.
I’m ready to make my website deliver!
Click
here to schedule a free 1/2 hour conversation to discuss your needs.
Make Your Website Deliver!™
Patrice Rhoades-Baum
Marketing Consultant & Copywriter
(719) 685-1108 MT
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